MASTER BROW ARTIST AND TRAINER
Amita Patel is a highly qualified advanced beauty therapist with over 20 years experience, renowned for her expertise and skills in brow shaping, which has brought her into the beauty spotlight, Amita offers a range of services from training to specialist brow techniques and treatments. Also working with the medical aesthetics profession and the cosmetics industry, where her and her team specialise in advanced skin treatments. Using the Environ skin care range and medical skin peels, non invasive anti ageing facials using microdermabrasion through ultra sound and micro vibrations, radio frequency, skin lifting, tightening treatments and medical skin peels, it’s safe to say Amita is an expert from brows to advanced facial treatments.
Amita was a head trainer when HD Brows first launched, she has trained many therapists using her technique and she now has a full team of Master Brow Artists and a training academy teaching worldwide.

In 2008 Amita played a major role in formulating training techniques for HD Brows with her sister Nilam Patel, the brainchild behind the concept. Amita was a head trainer for the company, moving away from the brand 5 years ago. Amita now runs her own extensive training course, adding her own unique style and techniques, advancing with the trends of the booming brow industry.
“I wanted to offer therapists a way of creating a good brow shape without having to be brand specific, allowing the therapist to use a mixture of products they prefer.
I have developed my own product for brows and lashes which is a 100% natural, the ‘Amita Patel Brow Balm’ this encourages hair growth, nourishes, conditions and tames the brow, can also be used on the lashes.”
Amita has been sought after by the number 1 cosmetic brand, Esteè Lauder, and was asked for her expertise to be applied in the brow sector for one of their amazing brands.
She has also worked with Aveda” Clinique and Esteè Lauder products creating beautiful brows for associates at Esteè Lauder HQ with proceeds going to different Charities they support.
Working alongside the infamous ‘Jade Goody’ Beauty Salon ‘Ugly’s’ in Hertfordshire, Amita impressed many clients and appeared on National TV programmes including, Just Jade, Pop Goes The Band (UK Living TV), ‘It’s all about Amy’ Eggheads (BBC2), Cash in the Attic (BBC1) and the Katie Price Show. I had the pleasure of training up Katie Price and Amy Childs to do brows too!
Amita’s bespoke brow treatment has been enjoyed by a number of celebrities, supermodels, TV presenters and clients, at the colour specialist salon, FOUR London in Mayfair. Having transformed many a famous brow, including most of the cast of Hollyoaks, Alesha Dixon, Anna Williamson, Samantha Barks, Heather Headley, Helen Fospero, Brooke Kinsella, X Factor contestants and many more.

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